Aircraft Cabin Management

Swiss serves up new ‘celebrity chef’ menu

photo_camera New Swiss menu has the backing of a Michelin-star holder

Swiss International Air Lines has become the latest carrier to secure the name of a celebrity chef to put against its inflight meals.

The First and Business menu for long haul passengers through the last quarter of the year bears the name of Olivier Jean, the executive chef of Geneva’s five star Woodward hotel and have been inspired by the meals he concocts for its L’Atelier Robuchon restaurant, in which he blends French haute cuisine with Asian influences and local specialities. The restaurant is already the holder of a Michelin star and 15 GaultMillau points.

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“We are delighted to offer our inflight guests the sophisticated creations of L’Atelier Robuchon at the five-star Woodward hotel,” says SWISS’s Head of Brand Experience Julia Hillenbrand. “In Olivier Jean we have secured the services of one of the best culinary ambassadors of Canton Geneva. And as The Airline of Switzerland, we are particularly pleased to welcome the ‘Romandie’ back aboard.”

Swiss started early on the trend of using well-known chefs, with the first being signed some twenty years ago. Since then the airline has welcomed aboard 81 guest chefs representing every one of Switzerland’s 26 cantons.

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